South African low-cost airline, Lift is making commendable strides in business as it has partnered with the South African Sports Confederation and Olympic Committee (Sascoc) to transport athletes of the Olympic and Paralympic teams.
The development has come at a time the airline just became the official domestic carrier of Team South Africa’s athletes from August 1 and resumed all flights on its Johannesburg – Cape Town route.
All LIFT flights on the route had been cancelled from July 5-31, due to the adjusted level 4 restrictions banning Gauteng leisure travel.
LIFT Chief Executive Officer, Jonathan Ayache said he was pleased to be venturing into a partnership which will positively contribute to greater achievements and success in as much as sport is concerned.
Ayache explained that the airline was geared to extend unique flight experiences and offer astounding travel pliability.
“We are thrilled to partner with Sascoc to transport our incredible Olympic and Paralympic athletes who have already brought so much joy to South Africans and who have reignited our united spirit following a difficult time for our country.
“We hope that our athletes make it to their respective finals, win medals and achieve their personal goals. We’re so happy to be a part of their journey and offer them great flight experiences and amazing flexibility,” he said.
The airline highlighted that returning Team SA athletes and medal winners as well as Paralympians, who compete at the Tokyo Games from August 24, will be among the ones who will be travelling on Lift,
Barry Hendricks, Sascoc president said he was delighted that Lift is now the official domestic carrier of Team SA.
“These are truly exciting and inspiring times. Lift is a dynamic and flexible new player in South Africa’s airline industry and their brand embodies the same hope and spirit as Sascoc and Team SA,” he said.
Recently speaking on the LIFT’s resumption of operations, Ayache said the airline was excited to be back in the air from August 1 explaining that it has been a challenging few weeks for South Africa but with the clean-up under way, travel restrictions being relaxed and progress with the vaccination roll-out, they are optimistic that demand for travel will return.
“We look forward to welcoming back our loyal customers, they are at the heart of our business and we’re once again focused on delivering a great customer experience as soon as we’re back on the runway,” he said.
By Joyce Mukucha
Photo: by @aviator_Nic