Ethiopian Cargo, Africa’s largest network operator, has embarked on its digital transformation journey by partnering with cargo.one, a leading digital enabler. This collaboration marks a significant milestone for Ethiopian Cargo as it embraces digital sales for the first time and taps into cargo.one’s expertise to unlock global sales potential.
With a vision to rank among the top 20 cargo airlines worldwide by 2025, Ethiopian Cargo is focused on ambitious growth. The airline currently operates an extensive air cargo network, serving 130 destinations through its freighters and passenger services. In addition to its wide connectivity, Ethiopian Cargo offers freight forwarders unmatched flexibility, including high-speed and priority shipments.
Ethiopian Cargo aims to enhance its visibility among agents worldwide and expand its brand presence in the digital realm. Through cargo.one, customers can expect a seamless digital experience, easy accessibility, and complete control when booking Ethiopian Cargo capacities. The airline joins a prestigious group of over 40 leading carriers that rely on cargo.one as a robust digital sales channel with a strong focus on customer centricity.
Mr. Mesfin Tasew, Chief Executive Officer of Ethiopian Airlines Group, emphasized the importance of digital sales for the airline’s future success. He stated, “Joining forces with cargo.one was a natural choice for us when seeking an experienced partner to enable our transition to digital sales. Through this collaboration, we will extend Ethiopian Cargo’s reach and provide our customers with top-tier digital experiences. cargo.one shares our passion and drive to position Ethiopian Cargo as a digital cargo role model, not only in Africa but also internationally.”
Moritz Claussen, Founder and Co-CEO of cargo.one, expressed his enthusiasm for playing a pivotal role in Ethiopian Cargo’s digital transformation as its primary digital sales channel. He highlighted the tremendous opportunities this partnership brings to both forwarders and Ethiopian Cargo, stating, “Many thousands of forwarders on cargo.one now look forward to a new age of access and convenience for Ethiopian Cargo’s capacities. This significant step forward will fuel sales, boost brand growth, and allow Ethiopian Cargo to tap into its immense potential in crucial freight markets.”
As part of the collaboration, Ethiopian Cargo will work closely with cargo.one experts and leverage insights from cargo.one 360leap to optimize its offerings and customer experiences. This strategic approach will enable Ethiopian Cargo to fully capitalize on its strengths and exclusive offers within the African continent. cargo.one’s global expertise will ensure Ethiopian Cargo’s development as a formidable digital proposition.
cargo.one, available in 76 countries worldwide, has established itself as the go-to digital platform for instant access to airline and agent rates. The platform’s innovations, such as cargo.one pro, facilitate seamless agent-to-agent bookings, empowering forwarders to increase efficiency, build trust, and capture new business opportunities around the clock.
Starting in late summer 2023, freight forwarders utilizing cargo.one will be able to book Ethiopian Cargo’s capacity across various regions, including Africa, Europe, North America, and Asia Pacific. This expanded accessibility will further strengthen Ethiopian Cargo’s position in the global air cargo market.
In recent times, cargo.one has witnessed an increasing number of major airlines, including Silk Way West Airlines, choosing its platform as their preferred digital sales channel. Moritz Claussen, the founder and co-chief executive of cargo.one, remains enthusiastic about the company’s role in transforming African carriers digitally. He stated, “For Ethiopian Cargo, this key step forward will be instrumental in powering its sales, brand growth, and seizing the enormous potential within important freight markets.”