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Kenya Tourism Board and Kenya Airways strike a marketing partnership deal

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Kenya Tourism Board (KTB) has launched a strategic partnership with Kenya’s legacy carrier to promote Kenya as a tourist destination internationally, regionally and locally.

The partnership involves branding of two KQ aircrafts; a Dreamliner and an Embraer with images of Kenya’s most iconic species creating visibility as a must visit destination across the airline’s network of 41 destinations, hoping that these images branded on the airplanes will help showcase Kenya’s diversity in wildlife, and the variety of places to visit.

The imagery features the last two northern white rhinos in the world at Ol Pejeta Conservancy, the elephant Tuskers and lions from Amboseli National Park and the Tsavo National Park.

Kenya’s Tourism and Wildlife Cabinet Secretary (CS) Najib Balala said the collaboration would build a strong brand association between Magical Kenya and Kenya Airways and thus increase the destination’s appeal to more consumers in all the market segments.

“Aviation is a critical pillar of our tourism industry and therefore partnerships such as this one are important to ensure that we continue to arouse the interest of travellers into the destination. It is especially important at this point in time as we work towards recovering tourism fully and attracting international visitors to Magical Kenya.”

On her part, Kenya Tourism Board CEO Dr. Betty Radier lauded the National carrier for having contributed to the growth of tourism by enabling accessibility to tourism destinations in the country.

She said the partnership was among the many ventures the Board had explored with a view to growing the destination tourism offerings. “About a month ago, we launched a similar partnership with KQ subsidiary,” added said Dr Radier.

Allan Kilavuka, CEO, Kenya Airways said, the airline was committed to raising awareness of Kenya’s magical treasures to maximize the benefits of air transport, and to support the sustainable development of Kenya’s thriving tourism economy.

He added that Kenya Airways has a zero-tolerance policy regarding Illegal Wildlife Trade (IWT) and has long supported wildlife conservation efforts to promote better protection of endangered wildlife and reduce demand for illegal wildlife products.

The designs on the airplanes are hinged on the conservation themes in Kenya with the Dreamliner having the last two northern white rhinos in the world (Najin and Fatu) on one side.

Najin and Fatu live on Ol Pejeta Conservancy which is also the largest black rhino sanctuary in East and Central Africa and the only place in Kenya to see chimpanzees.

On the other side is Tim, the most famous and iconic elephant that lived in Amboseli National Park for over five decades. Tim was one of the last remaining great ‘tuskers”.

The Embraer will have Tim and the king of the jungle; a lion depicting the man-eaters of Tsavo.

“Najin and Fatu, as the last of their kind, represent the consequences of ignoring the importance of wildlife conservation. However, they also give a glimpse of hope – through the work we are doing with the BioRescue northern white rhino recovery programme, that we can turn things around if we act now,” said Ol Pejeta’s Chief Commercial Officer, Ken Kimani.

“We are excited about this partnership and look forward to welcoming tourists back to share all that the conservancy has to offer – including visiting Najin and Fatu.

The airline recently in August partnered with ROUTES to create awareness of its continued fight against illegal wildlife trade, part of KQ’s sustainability strategy to contribute to Africa’s sustainable development through wildlife conservation.

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